Launching a new website can be an ambivalent feeling because even though you are highly excited for its launch yet there is a hint of doubt in your mind to proceed. Most often the main focus remains in the design and looks of the website but that’s not all that you need to attend to, SEO is an important factor to take into account too. A new website can be a great way of capturing the organic traffic. Most SEO specialists are hired at a later stage when it becomes toilsome to get a good rank hence hiring an affordable SEO services company UK at the right point ie the beginning of the project can help you go a long way. Let us look at some of the fundamental factors to consider for SEO.
1.Need for speed: Our lives today are positioned in a way that we don’t even have a second to waste and when it comes to your website’s speed you will have to ensure that your loading time is nowhere longer than 7 seconds and even then data shows that as your loading time increases by every 1 sec, the probability of the viewers bouncing off increases by over 110%. Mobile users especially expect lesser loading time. All this becomes more complicated when you are battling for page 1 of Google! Hence it is a good practice to start right by keeping this in mind. You can take help from the following:
- Keep the use of loaded JavaScript libraries limited
Make use of a content delivery network
Optimize image and videos
Make use of browser caching and file compression
2.Gratifying mobile experience: Google works in a way to make searches easy and convenient for its users. The advancement of our mobile phones has led us to use our smartphones for practically all searches today. And to support the growing switch Google is also making the transformation; it now provides you ranks based on your mobile website experience rather than the desktop version. You should make your website compatible with both desktop and mobile. In a nutshell it should be easy for your viewers to view your website from any device. It also has been observed that about 25% of all those who visit your website from their mobiles tend to make a purchase while the figures for desktop are much lower.
3. Content is the special ingredient: Before launching your website you should have stocked up ample content and you should post it regularly. This will indicate that your website is legit and running. Stats predict that there is almost a linear relationship between the number of blogs and your traffic and above 400 blogs it grow s exponentially. You should also ensure that this content is made up of relevant keywords. During the initial phase it is better to go with low search volume keywords which have low competition i.e. long-tail keywords for which you should contact a Professional SEO.
Conclusion: In simple terms if you make it easier for your customers to reach you and establish trust, the chances of converting them into customers are higher.
